At some trade shows, discussions are no longer limited to the topics that have dominated the past decade. Neither machinery nor production rates seem able to maintain their monopoly on the conversation. Today, manufacturers are also talking about artificial intelligence, image processing, automated quality control, and even growth management.
When Growth Transforms
Rapid growth is often accompanied by a sudden and natural transformation of the company’s previously solid organizational structure. This can disrupt the company’s harmony, and as the business evolves, it becomes essential to formalize communication channels and work methods.
Psycle, a company specializing in machine vision, has seen a sharp acceleration in its business over the past several months. The food industry alone now accounts for more than 50% of the company’s revenue. And certain regions, such as western France and particularly Brittany, now account for a significant portion of new demand.
It is precisely in this context that Rémi Magro, sales manager at Psycle since November 2025, has joined the company.
A pressing need for restructuring
After graduating from Sup Optique in 2017, Rémi began his career at Effilux, a specialist in high-performance optical lighting systems. He joined the company as a final-year intern and gradually worked his way up to become sales manager for France… then Europe… and eventually the global market.
Over the course of nearly eight years, he saw the company grow from about ten employees to nearly 80. This rapid growth allowed him to observe a common phenomenon in the industry:
“Expanding teams is one of the first consequences of increased activity. But when this happens quickly, you have to know how to respond in order to maintain a common direction. Organization becomes increasingly strategic. And that’s where it gets interesting.”
At Psycle, this approach is now central to our strategy. The company must continue to ensure it can take on new projects without compromising its technical agility. As you know, in machine vision, every project has its own unique constraints. And within each existing system, multiple disciplines must work together.
Rémi is involved precisely in this coordination phase. Recruitment, onboarding, supporting sales teams, business follow-up, structuring work methods:
“Putting processes in place doesn’t mean making the company more rigid. Above all, it means enabling teams to understand each other more quickly and work in harmony. In a demanding environment like ours, this is essential.”
An essential on-the-ground presence
At the same time, Psycle’s growth is reflected in its geographic expansion. With a long-standing presence in the food industry, the company is now strengthening its presence in western France.
And this decision is by no means insignificant.
Brittany alone represents one of the highest concentrations of agri-food industry in France. According to ANIA (the National Association of Food Industries), the agri-food sector retains its position as the country’s “industrial leader,” employing over 500,000 people directly. Behind these figures lie production lines that sometimes run continuously, 24 hours a day, with increasingly stringent quality and traceability requirements.
The recent CFIA trade show in Rennes further confirmed this trend.
“It’s true that we’re seeing a huge amount of demand in the West right now. It’s a particularly dynamic region for the agri-food industry, and it has become essential for us to strengthen our physical presence there. It’s the least we can do to provide solid support to our current and future clients in the industry.”
Psycle has just approved a new job description for a business development manager dedicated to the Greater West region. The role is based directly in the region and is fully remote, in order to maintain close ties with local manufacturers.
Because despite advances in digital tools, certain industrial realities remain difficult to grasp from a distance. Observing a production line, analyzing a mechanical constraint, or even speaking directly with an operator often helps identify issues that aren’t apparent in a simple set of specifications.
Industrial applications transformed by AI
For several years now, artificial intelligence has been gradually transforming the machine vision industry. Tasks that were previously difficult to automate are now becoming feasible thanks to advanced image processing.
“Psycle has been working on these topics for nearly ten years; the company is a pioneer in many areas. Today, it’s clear that AI is unlocking new industrial possibilities. And in our field, things are changing rapidly. That’s why we must stay vigilant and constantly adapt.”
Psycle is also continuing to expand its presence in established sectors. We’re thinking here of logistics or certain critical environments, particularly in the nuclear sector.
And already, Rémi shares other prospects for the future with us. Why not expand into eastern France, secure future VIE contracts, and even strengthen our international sales presence? For him, this growth is likely just beginning. It certainly makes us want to follow Psycle even more closely.
Collective reasoning at the heart of the debate
Despite this acceleration, Rémi regularly emphasizes one point: no organizational structure can function without human cohesion.
“The input from the teams remains very important. The best ideas often come from the front lines.”
He applies this participatory approach both in management and in mentoring new employees. Since joining the company, he explains that he began by gradually meeting with all the teams to understand each one’s methods, tools, and working practices.
And between industrial projects, Rémi confides that he is a HUGE (his words) tennis fan. Ranked 15/4 (for the purists), he still plays in tournaments with his club whenever he finds a little free time. In fact, if you’re reading this article before June 7, there’s a good chance he’ll be glued to a match at Roland-Garros.